VISUALIZATION OF AR ROS'S CHINESE CHEONGSAM THROUGH FASHION PHOTOGRAPHY AS A CULTURAL REPRESENTATION OF THE BAKAR TONGKANG RITUAL

M. Luthfi; Tira Thania; Ivan Saputra; Haslinda Mora

doi:10.61796/ijss.v3i3.140

Authors

M. Luthfi
[email protected]
Indonesian Institute of the Arts Padangpanjang, Indonesia
Tira Thania Indonesian Institute of the Arts Padangpanjang, Indonesia
Ivan Saputra Indonesian Institute of the Arts Padangpanjang, Indonesia
Haslinda Mora Indonesian Institute of the Arts Padangpanjang, Indonesia

Vol. 3 No. 3 (2026): Journal of Social Science

Articles

July 2, 2026

Downloads

VIEW ARTICLE

Abstract
How to Cite
Metrics
References
License

Objective: This creation research aims to visualize Ar Ros's Cheongsam through fashion photography in order to represent its aesthetic characteristics, cultural identity, and visual appeal. Method: The creation process involved observation, literature study, interviews, concept development, model selection, studio lighting arrangement, and digital imaging techniques. The visual concept was developed by combining Chinese cultural elements, symbolic color schemes, traditional properties, and controlled studio lighting. Results: The results consist of twenty-four fashion photography works that successfully present the beauty of the Cheongsam while communicating the cultural values embedded in the Bakar Tongkang motif. Novelty: The novelty of this work lies in the integration of local cultural identity and fashion photography as a medium for cultural promotion, visual documentation, and cultural preservation within the contemporary creative industry.

M. Luthfi, Thania, T., Saputra, I., & Mora, H. (2026). VISUALIZATION OF AR ROS’S CHINESE CHEONGSAM THROUGH FASHION PHOTOGRAPHY AS A CULTURAL REPRESENTATION OF THE BAKAR TONGKANG RITUAL. Journal of Social Science, 3(3), 1–14. https://doi.org/10.61796/ijss.v3i3.140

Download Citation

[1] Koentjaraningrat, Pengantar Ilmu Antropologi. Jakarta, Indonesia: Rineka Cipta, 2009.

[2] L. Suryadinata, Etnis Tionghoa dan Nasionalisme Indonesia. Jakarta, Indonesia: Pustaka LP3ES, 2002.

[3] S. Salam, Masyarakat Tionghoa di Riau: Sejarah dan Perkembangannya. Pekanbaru, Indonesia: Unilak Press, 2018.

[4] R. Rusli and K. Tan, “Tradisi Bakar Tongkang di Bagan Siapiapi: Sejarah dan Makna,” Jurnal Sejarah dan Budaya, vol. 8, no. 2, pp. 145–160, 2016.

[5] C. Yang, Cheongsam: The Dress of Chinese Culture. Hong Kong: Joint Publishing, 2011.

[6] A. Ros, “Wawancara pribadi tentang koleksi Cheongsam motif Bakar Tongkang,” Bagan Siapiapi, Indonesia, Oct. 2, 2025.

[7] D. Sulistyorini, “Dokumentasi Visual Busana Tradisional dalam Fotografi Fashion,” Jurnal Seni Rupa, vol. 12, no. 1, pp. 78–92, 2020.

[8] E. Shinkle, Fashion Photography: The Story in Style. London, U.K.: Thames & Hudson, 2017.

[9] S. P. Gustami, Seni Kerajinan Mebel Ukir Jepara: Kajian Estetika melalui Pendekatan Multidisiplin. Yogyakarta, Indonesia: Kanisius, 2004.

[10] Sugiyono, Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung, Indonesia: Alfabeta, 2019.

[11] L. J. Moleong, Metodologi Penelitian Kualitatif. Bandung, Indonesia: Remaja Rosdakarya, 2017.

[12] M. Langford, Langford's Basic Photography: The Guide for Serious Photographers. Oxford, U.K.: Focal Press, 2007.

[13] J. W. Creswell, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 4th ed. Thousand Oaks, CA, USA: SAGE Publications, 2014.

[14] M. Sutrisno, Fotografi Fashion: Konsep dan Teknik Pemotretan. Jakarta, Indonesia: Gramedia Pustaka Utama, 2020.

[15] J. Child, Studio Photography: Essential Skills. London, U.K.: Focal Press, 2013.

[16] M. Evening, Adobe Photoshop CS4 for Photographers. Oxford, U.K.: Focal Press, 2009.

[17] M. Barnard, Fashion as Communication, 2nd ed. London, U.K.: Routledge, 2006.

[18] Y. Chen, Qipao and Modern Chinese Identity. Beijing, China: Academic Press, 2013.

[19] D. Triadi, Fotografi Fashion. Jakarta, Indonesia: Gramedia Pustaka Utama, 2015.

[20] F. Hunter, S. Biver, and P. Fuqua, Light: Science & Magic: An Introduction to Photographic Lighting, 6th ed. New York, NY, USA: Routledge, 2021.

[21] M. Freeman, Capturing Light: The Heart of Photography. Oxford, U.K.: Focal Press, Taylor & Francis Group, 2013.

[22] M. Zainudin and H. Zaswita, “Analisis Kearifan Lokal Budaya Bakar Tongkang bagi Masyarakat Bagansiapiapi Kabupaten Rokan Hilir,” e-Journal UIN Suska, 2024.

[23] N. S. Kumala, Bagansiapiapi: Sejarah, Budaya, dan Potensi Ekonomi Pesisir. Pekanbaru, Indonesia: Penerbit Daerah, 2023.

[24] Zukhari, “Analisis Manajemen Pariwisata Berbasis Cagar Budaya Potensi Bagan Siapiapi Menuju Kota Pusaka,” Jotika Journal in Management and Entrepreneurship, vol. 2, no. 1, pp. 1–10, 2022.

[25] R. Adiguna, “Kain Kresik Putih Desa Rantau Panjang dalam Fashion Photography,” Skripsi, Institut Seni Indonesia Yogyakarta, Yogyakarta, Indonesia, 2025.

[26] N. F. L. Hasanah, I. Saputra, and B. Kurniadi, “Baju Betabur Karya Lolyta Angraini dalam Fashion Photography,” Jurnal MTLS, Institut Seni Indonesia Padang Panjang, 2024.